Joyce Wanderi


Joyce Wanderi – Maina

Ms. Joyce Wanderi – Maina is currently the Chief Operating Officer of PS Kenya  with over 10 years’ experience in social marketing and private sector marketing. Her experience inncludes over 7 years in public health managing large scale national health programs in Maternal and Child Health, Malaria, Reproductive Health and HIV. Her role includes providing strategic direction, health program development, technical oversight and managing a team of over 100 staff. In the last 5 years she led the scale up of social franchising to what is now a countrywide Tunza franchise offering quality integrated services. Her expertise also extends to health financing, strategic planning, marketing planning, social behavior change communication, brand development and performance improvement facilitation.

She is a founder member of the International Social Marketing Association and country lead for the AHME project, a multi country 5 year project addressing service delivery, demand side financing and policy issues in the private sector.

Specific contribution in the health sector include coauthoring a tool kit for policy makers and service providers on Mainstreaming Emergency Contraceptives in developing countries; consultation in the development of a global communication strategy for WHO on communicating sensitive topics in SRH specifically on HIV and hormonal methods;facilitation of a public – private sector forum towards FP commodity security in the country and facilitating the formation of a consortium of social franchises in Kenya, ASFH.