Joyce Wanderi Maina
Chief Executive Officer – PS Kenya
Commited, Diligent and a dedicated team player
Ms. Joyce Wanderi is currently the chief executive officer at PS Kenya – an NGO working in Kenya for the last 25 years serving low income populations through social marketing, social behavior change and service delivery.
She has over 15 years’ experience in social/private sector marketing; 12 years in public health managing large scale national health programs in maternal, child health, malaria, reproductive health, HIV and NCDs.
Her expertise is in communication for social change, market development, franchising for health, health financing and marketing of products/ services.
Her role as the COO includes providing strategic direction, health program development, new business development, technical oversight and managing a team of over 250 staff. She has vast experience in change management having been part of the lead team that successfully transitioned PSI/Kenya to PS Kenya.
A social franchising expert who has shaped the landscape of social franchising for health in Kenya through scale up of a globally reknown franchise – Tunza, spearheading innovations such as health financing, access to affordable credit, business solutions among others and currently working on a sustainable franchise model. She led the formation of the association of social franchising for health (ASFH) which is the first of a kind in Africa bringing together all leading franchises to better coordinate and increase access to health care more equitably. She is currently the chair person.
She is also a board member for PSI Malawi providing support to program strategy through the strategy committee and was nominated for top 40 under 40 women in 2017.
Ms. Wanderi holds an MBA in strategic management and a Bachelor of Commerce in Marketing.